Digital Marketing For Professionals

Our Institutional Teaching is an initial course in instructing and learning in tertiary business, planned by staff at the Centre for the Enhancement of Teaching and Learning from the best digital marketing training institute in Kolkata. With input from educators, visitors and interviewees, including showing grant champs, understudies, and specialists in the fields, you will be presented to explore proof comparable to viable college educating and down to earth informative plan techniques with having the Digital Marketing for Professionals course from our end. You will likewise be presented to different instances of viable educating, and hear the perspectives on educators whose showing has been decided to be astounding. All the more explicitly, Institutional Teaching will assist you with resolving the accompanying inquiries for digital marketing course in Kolkata: – What does instruct in advanced training include? – What in all actuality does explore proof enlighten us concerning compelling instructing in advanced training? – How would we be able to guarantee that our informative plan will assist our understudies with accomplishing their planned learning results? – What institutional choices do we need to make our instructing effective? – What evaluation and input practices can assist our understudies with training all the more successfully? In the wake of finishing the learning undertakings in this course, you will actually want to: – Discuss the instructing and learning setting in advanced training and consider the likely difficulties and potential open doors you may experience. – Explain key instructing and business ideas and applicable proof corresponding to compelling institutional education. – Analyse the connections between different parts of educating and understudy training. – Identify a scope of informative systems to help viable understudy learning. – Apply key ideas to the organizing obviously blueprints and illustration plans to make opportunities for growth to help effective understudy learning with having the knowledge in digital marketing fees in Kolkata.

new batch starting

from this january 2022

course duration : 6 months

At 5-6 hrs/week

online bootcamp & solutions

once a week

why join this course

key features

Advertising

Content marketing

Email marketing

Mobile marketing

Paid search

Programmatic advertising

Reputation marketing

Search engine optimization

Social media marketing

Video marketing

Web analytics

Webinars

Certifications

Digital Marketing Tools For Training Programs

MODULES COVERED

Marketing vs Digital Marketing overview

What is marketing
What is Digital Marketing
Difference between traditional and digital marketing
Digital marketing overview
Types of Digital marketing
Process of Digital Marketing

Website Planning & Creation

What is domain
What is web hosting & xampp; type (Shared, VPS, Dedicated, Cloud)
Softaculous automatic script
WordPress, Joomla, Magento
WordPress Theme & Backend

Google Algorithm

History of Google Algorithms
Panda, Penguin, Pigeon, Caffeine updates
RankBrain and the Future of SEO

40 hrs SEO

How do Search Engines work
Organic Search vs. Paid Search Results
Finding Keywords, keyword research process, Google keyword planner

On-page SEO

Basics HTMLS
HTML Tags for SEO: Title, H1, META Tags, IMG, A
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
URL Architecture
Page Speed Analysis
301 Redirects
Mobile Websites: Responsive, Adaptive, Dynamic
Optimizing for Voice Search

Off-page SEO/Link Building

What is Link Building
Link Building Tactics
Manual Link Building Process
Social SEO
Quora
YouTube Video SEO
Slideshare
Local SEO
What is Local SEO
Google My Business
Local Listings

SEO Audits
What are SEO Audits?
Different Types of SEO Audits
Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

SEM

What is SEM? Why SEM?
What is Google AdWords? Why Google AdWords?
Google Network
Structure of an AdWords Account
Campaign Types – Introduction to Search, Display (including Videos),
Shopping and Mobile-specific campaign types, and when/why to use them.
Creation of Search Network Campaign
Ad
Ad Formats
Ad Text Policies
Ad Text Best Practices
DKI
Ad Extensions
Keyword Research
Tools – Keyword Planner & Estimator
Keyword Match types
Keyword Strategies
Landing Page
Bidding and Budget
Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns
YouTube Marketing

SMO

Introduction to social media marketing
Facebook marketing
Facebook Page Best Practices
KPIs to measure success
Facebook Insights
Facebook Business Manager
Facebook advertising

Twitter marketing
Twitter Marketing for Brand Awareness
Twitter Ads
Twitter Analytics

LinkedIn marketing
LinkedIn for Personal Branding
Brand Marketing on LInkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads

Pinterest marketing
Pinterest for business
Marketing on Pinterest
Best Practices

Instagram Marketing
Optimizing your instagram business profile
Crafting an Instagram content strategy
Best Practices
Influencer Marketing on Instagram

Quora Marketing
Document Sharing Site

Email Marketing

Definition
Can Spam Act
List
Campaign(Regular, RSS, A/B Test)

Inbound Marketing

Various Ways to Build Reach Through Digital Marketing
What are Engagement Magnets?
How to Identify Right Set of Engagement Magnets for your Business?
Effectiveness of Various Engagement Magnets
Digital Reach Building Strategy Through Inbound Interest Generation

Google web master tool

What is WMT? (MOstly for site health & SEO)
What you will get here?
Search query for last 30 days.
Keywords Rank
Content Keyword
Backlinks Details.
Anchor Text
HTML issues.
txt & Sitemap Checker
Security Issue
Structured Data
Page Speed & mobile responsiveness checker.
Sitelinks & internal Links.
Add a site
Verify a site
Submit Sitemap
Google Analytics
Getting Started With Google Analytics
How Google Analytics works?
Accounts, profiles and users navigation
Google Analytics
Basic Metrics
The main sections of Google Analytics reports
Traffic Sources
Direct, referring, and search traffic
Campaigns
AdWords, AdSense

Digital Topics

Affiliate Marketing

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

Definition
Purpose/Where and why is Affiliate Marketing used
Resources required to get started with Affiliate Marketing
Top Players in the market for Affiliate Marketing
Re-Brokering and Payout models
Segregation of Affiliate Marketing
Web
Display Inventories
Email inventories
Campaign types (CPM, CPC, CPV, CPA etc.)
Tracking methods
Fraud analysis and types of fraud
Key Optimization methods
Budget planning
Key Players
Mobile
Attribution Tools
Incent vs Non-incent inventories
Tracking Methods
Campaign Types (CPI, CPS, CPA etc.)
Fraud Analysis and types of fraud
In-app events optimization
Budget Planning
Key Players
Overall Affiliate Marketing Budget and strategy planning
Facts and Current industry numbers for Affiliate Marketing industry
Global leads and affiliate marketing programs you can join today

E-commerce Listing and Marketplace Selling

Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.

Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
Understanding Different Models – Individual Brand Store and Marketplaces
Creating Your Own Store with Shopify
Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
Marketplace walkthrough
Marketplace Listing/Sign up Process
Live Demonstration of Marketplace Panels
Understanding Multi-Channel Retail and Solution Walkthrough
Understanding the concept of Dropshipping with Case Studies.
Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
Going Global and Selling Cross Border with your products

Lead Sourcing

How To Use Google To Source Information

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