Digital Marketing For Professionals

Our Institutional Teaching is an initial course in instructing and learning in tertiary business, planned by staff at the Centre for the Enhancement of Teaching and Learning from the best digital marketing training institute in Kolkata. With input from educators, visitors and interviewees, including showing grant champs, understudies, and specialists in the fields, you will be presented to explore proof comparable to viable college educating and down to earth informative plan techniques with having the Digital Marketing for Professionals course from our end. You will likewise be presented to different instances of viable educating, and hear the perspectives on educators whose showing has been decided to be astounding. All the more explicitly, Institutional Teaching will assist you with resolving the accompanying inquiries for digital marketing course in Kolkata: – What does instruct in advanced training include? – What in all actuality does explore proof enlighten us concerning compelling instructing in advanced training? – How would we be able to guarantee that our informative plan will assist our understudies with accomplishing their planned learning results? – What institutional choices do we need to make our instructing effective? – What evaluation and input practices can assist our understudies with training all the more successfully? In the wake of finishing the learning undertakings in this course, you will actually want to: – Discuss the instructing and learning setting in advanced training and consider the likely difficulties and potential open doors you may experience. – Explain key instructing and business ideas and applicable proof corresponding to compelling institutional education. – Analyse the connections between different parts of educating and understudy training. – Identify a scope of informative systems to help viable understudy learning. – Apply key ideas to the organizing obviously blueprints and illustration plans to make opportunities for growth to help effective understudy learning with having the knowledge in digital marketing fees in Kolkata.

new batch starting

from this january 2022

course duration : 6 months

At 5-6 hrs/week

online bootcamp & solutions

once a week

why join this course


job assurance

Get Job assurance free From Digital sikshya and assured for your Future career.



Get internship programme Facilitation & free advice on future

key features


Content marketing

Email marketing

Mobile marketing

Paid search

Programmatic advertising

Reputation marketing

Search engine optimization

Social media marketing

Video marketing

Web analytics



Digital Marketing Tools For Training Programs


Marketing vs Digital Marketing overview

  • What is marketing
  • What is Digital Marketing
  • Difference between traditional and digital marketing
  • Digital marketing overview
  • Types of Digital marketing
  • Process of Digital Marketing

Website Planning & Creation 

  • What is domain
  • What is web hosting & xampp; type (Shared, VPS, Dedicated, Cloud)
  • Softaculous automatic script
  • WordPress, Joomla, Magento
  • WordPress Theme & Backend

Google Algorithm

  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO

40 hrs SEO

  • How do Search Engines work
  • Organic Search vs. Paid Search Results
  • Finding Keywords, keyword research process, Google keyword planner


  • On-page SEO


  • Basics HTMLS
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
  • URL Architecture
  • Page Speed Analysis
  • 301 Redirects
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search


  • Off-page SEO/Link Building


  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare
  • Local SEO
  • What is Local SEO
  • Google My Business
  • Local Listings


  • SEO Audits
  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit


  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
  • Ad
  • Ad Formats
  • Ad Text Policies
  • Ad Text Best Practices
  • DKI
  • Ad Extensions
  • Keyword Research
  • Tools – Keyword Planner & Estimator
  • Keyword Match types
  • Keyword Strategies
  • Landing Page
  • Bidding and Budget
  • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc


  • Creation of Google Display Network
  • Mobile Ad Campaigns
  • Shopping Campaigns
  • YouTube Marketing 


  • Introduction to social media marketing
  • Facebook marketing
  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager
  • Facebook advertising


  • Twitter marketing
  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics


  • LinkedIn marketing
  • LinkedIn for Personal Branding
  • Brand Marketing on LInkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads


  • Pinterest marketing
  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices


  • Instagram Marketing
  • Optimizing your instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram


  • Quora Marketing
  • Document Sharing Site

Email Marketing

  • Definition
  • Can Spam Act
  • List
  • Campaign(Regular, RSS, A/B Test)

Inbound Marketing

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation

Google web master tool

  • What is WMT? (MOstly for site health & SEO)
  • What you will get here?
  • Search query for last 30 days.
  • Keywords Rank
  • Content Keyword
  • Backlinks Details.
  • Anchor Text
  • HTML issues.
  • txt & Sitemap Checker
  • Security Issue
  • Structured Data
  • Page Speed & mobile responsiveness checker.
  • Sitelinks & internal Links.
  • Add a site
  • Verify a site
  • Submit Sitemap

    Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports
  • Traffic Sources
  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, AdSense

Digital Topics

Affiliate Marketing


You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re-Brokering and Payout models
  • Segregation of Affiliate Marketing
  • Web
  • Display Inventories
  • Email inventories
  • Campaign types (CPM, CPC, CPV, CPA etc.)
  • Tracking methods
  • Fraud analysis and types of fraud
  • Key Optimization methods
  • Budget planning
  • Key Players
  • Mobile
  • Attribution Tools
  • Incent vs Non-incent inventories
  • Tracking Methods
  • Campaign Types (CPI, CPS, CPA etc.)
  • Fraud Analysis and types of fraud
  • In-app events optimization
  • Budget Planning
  • Key Players
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Global leads and affiliate marketing programs you can join today



E-commerce Listing and Marketplace Selling


Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.

  • Learn how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail?
  • Understanding Different Models – Individual Brand Store and Marketplaces
  • Creating Your Own Store with Shopify
  • Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
  • Marketplace walkthrough
  • Marketplace Listing/Sign up Process
  • Live Demonstration of Marketplace Panels
  • Understanding Multi-Channel Retail and Solution Walkthrough
  • Understanding the concept of Dropshipping with Case Studies.
  • Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
  • Going Global and Selling Cross Border with your products



Lead Sourcing


How To Use Google To Source Information

Want to be a digital marketer